Internet has established itself as a great ally for the development and growth of SMEs. Today on the Internet entrepreneurs have at their disposal infinite resources ranging from training to business tools and management. Thanks to the Internet, the gap between SMEs and large companies has been significantly reduced. Just a few years ago, SMEs were in great disadvantages compared to the big companies when they did marketing or managing their processes.
Advantages of the Internet for Business Growth
If you are not taking the juice to the Internet to boost your business, here are some ways SMEs today are being strengthened thanks to the digital tools:
- To reach bigger markets: Thanks to the web you can reach customers from different regions and countries, but you must have an efficient logistics that allows you to take your products and services to all the places you want.
- Effective marketing: With lots of creativity, you can make well-targeted digital marketing campaigns to effectively reach your target market.
- Training: On platforms such as BiiA Lab and Coursera, you can access different courses to train and train your employees.
- Teleworking: Thanks to online collaboration tools, you can implement telecommuting in your business, allowing you to work hand in hand with collaborators from different parts of the world and achieving a much more efficient job.
- Managing your business: There are different business software options that work completely in the cloud, allowing you to manage your business from the palm of your hand and access in real time the information you need at any time.
Case Study: Marcaprint, a Company expands its Market thanks to the Internet
A great example of digital transformation is the Marcaprint Printing Company, which just a few years ago sold its products and services only offline, limited to a regional market; but decided to take a step forward and expand its reach through the Internet.
Currently Marcaprint sells through the web to self-employed; SMEs and large companies from all over Spain and takes advantage of digital tools to maintain a closer relationship with its customers, offer personalized advice and provide a complete interactive online catalog.
On the Marcaprint website you will find different design and printing services ranging from flayers and brochures to tarpaulins and perches with the image of your business. We emphasize this service, personalized folders, as one of the essential for corporate image; Ideal for sending proposals to potential clients, partners and potential allies.
Thanks to the Internet, sales of Marcaprint have increased and have been able to offer a better service to its customers. Without a doubt, an interesting example of how companies can take advantage of the potential offered by the web. This post is all about Business Study Notes where you can see notes of all the subjects of business study and education. To learn more about business education search in Google Business Study Notes, you will be in your destination.